Digital Video & Motion Content
“‘For over a decade video has been the lifeblood of many digital brands and platforms. Advertising, Social, Editorial, E-commerce, Clickable retail, Mobile App, Corporate, Internal Comms, Employer brand, B2B/B2C/D2C (scripted, non-scripted, animated, motion and stock led videos) - in that time we’ve made alot of video and learnt so much’”
Chief Brand & Marketing Officer Cat Phones Global Content Studio 2021
CAT RUGGED PHONES - Hygiene Messaging. Smart production techniques - clever use of high quality stock to maximise production budget and reduce the amount of video that actually needed to be shot.
CAT RUGGED SMARTPHONES - Made Mighty
Siemens Global Content Engine - in order to disrupt in 2017 and to shake off the image of Siemens as too traditional - we built a content engine to tell the interesting and real life stories of nearly 400,000 employees, all over the globe at Siemens. The results show what real life is really like at this dynamic company.
“Christopher has an extraordinary skill set. His deep knowledge of storytelling and brand building paired with his outstanding creativity are adding an immense amount of value to the projects. He is fun to work with but serious in delivering world class results. When it comes to content - no matter if writing, filming or photography Christopher is the best consultant I ever worked with. A true magician. He absolutely knows what he is doing he is cost sensitive and always to the point. I am already looking forward to our next cooperation.”
Christoph Knorn, Global Director Employer Branding, Siemens
Commissioned by Google Arts and Culture and Smithsonian Institute to commemorate the 50th Anniversary of the legendary 1969 Moon Landings. 20 carefully curated, respectfully written and dynamically crafted stories covering the depth and breadth of this remarkable feat and experimenting with dynamic new, vertical, mobile-first storytelling platform
M&S Style and Living - Editorial & Publishing Consultant - supported M&S along journey to add comprehensive editorial (and in particular video content) offering to M&S.com (style & living tab and internal content studio). We proved that average basket size was greatly increased for people who engaged with the dynamic, inspirartional and clickable retail content.
Unilever/Dove journey to branded content - content lead (strategy, creative and implementation) to help them to: Understand/plan/create/use content for best in class digital/mobile platform communications and turn customer base into engaged audiences.
Triptease - Art Director/Creative Consultant to social travel review start-up allowing user to create, upload and publish their our own travel reviews. UI and templates won Best Design 1.0 at infamous Launch Festival in San Francisco in 2013.
TKMaxx Frock Me Series 2 - Branded content sponsorship and editorial involvement - Starring Alexa Chung, designer Henry Holland and Radio 1 style expert Gemma Cairney; as well as exploring the essential must-wear trends for spring/summer 2010, the series had a distinctly international flavour with interviews from all over the globe
Amex, My Live Story - Commissioner and Executive Producer of branded content film featuring Mark Ronson (directed by Toby Dye, RSA/Black Dog Films). Multi-activation, shared-rights, music, hero content, UGC platform, event sponsorship deal between Amex, C4, Somerset House to launch the music element of their ‘Realise the potential’ campaign
Distill Magazine - World First IPhone Magazine UX - global digest of best fashion and style magazines as inspiration for creatives worldwide. Truly original concept (pre-cursor to pinterest/instagram). With the help of Colin McDowell, we built a dynamic global editorial that included: Giles Deacon John Galliano, Stafano Pilati, Edward Enninful, Domenico Dolce and many more Gods and Goddesses of fashion and design.
Animated MOTION CONTENT - Siemens
Content Engine, R/GA
EARLY AR - Lynx Excite angel Ambush
Invention team, Mindshare